William Morris, indeed the wider Morris circle of family and friends, are on something of a roll at the moment: just as May Morris ends in Port Sunlight, her father pops up in Cambridge. I suspect, however, that when other shows are forgotten, the Fitzwilliam's A Call to Art will linger in the memory. This is a sensual immersion, beautifully presented, intelligently curated and full of objects that you just want to own.
It opens quietly: an information board about kindness which reads as if they are trying to reposition Morris for the mindful generation and a fairly standard survey of Medieval and craft influences. That is underselling the range of objects from a German helmet to a Renaissance panel, interspersed with Victorian pieces, including a beautiful Burne Jones sketch of armour, which underline the artistic influences. Throughout good use is made of portraits so you can always put faces to names and labelling is thorough and informative - although why the curators felt the need to highlight random phrases in red I'm not sure. From the start there is a clear, sometimes slightly dogmatic, intention to highlight the contribution of female creatives. It is a tricky balance - when something is designed by Morris and enacted by someone else, how important is the 'craftsperson'?
The show does not really come alive until you turn into a circular display of Pre-Raphaelite perfection from Arthur Hughes April Love through to Rossetti's Joan of Arc and beyond. It is almost too much, a surfeit of stunners, richly coloured, ostentatiously decorative, displayed in a space as intimate and claustrophobic as the paintings themselves. From then on, the curators take you on an ever-expanding journey - rooms, objects, ambitions increasing in a series of surprises, wows and one serious misstep. I do not like patterned walls in exhibitions at the best of times and the lack of explanation for a choice of fussy blue and red paper made the sin worse - a helpful gallery attendant told me it came from a ceiling in the Red House - but why? And why give a whole wall over to a tacky photo of said residence?
All is forgotten in front of the Kate Faulkner's reredos: big, bold, stunningly beautiful, it combines a rigid grid with exuberant naturalistic patterning - God's plan and God's bounty rendered in wood, paint and gesso. Faulkner gets her own dedicated corner, but it feels a little cramped: you sense there should be more to come for this artist. The reredos display - it is paired with Philip Webb's spare altarpiece and May Morris's embroidery - is one of a series of gorgeous setpieces. A created interior of furniture, pottery and hangings evokes the House Beautiful is a single sweeping glance. Wallpaper is showcased in a room of its own.
Morris's socialism is explored against rich red - a campaign banner hangs above the utilitarian painted furniture he designed but which didn't sell and alongside his designs for St James' Palace. Paradoxes for sure. A man who advocated a return to medieval craft is easily portrayed as an idealistic fool; a designer for the elite is difficult to take seriously as a champion of the masses. But Morris was an inveterate campaigner and it is impossible to doubt his sincerity. Anyone who makes a thousand speeches and instigated organisations like the Society for the Preservation of Ancient Buildings was not simply posturing.
The exhibition does not keep the red flag flying. It ends, as it began, quietly mindful as cool green walls give a backdrop to landscapes and natural imagery. Barbara Bodichon's Study of Sunflowers glows in elegiac splendour, owned by Girtin, the college she founded. It is a reminder that this is an exhibition about busy, active, idea-filled and inherently optimistic individuals. These were people who wanted to protect the natural world, who championed simple craftsmanship, who appreciated the past and who above all wanted to be surrounded by useful beauty - from tiles, to books, to clothes and furnishings. It is difficult not to feel inspired, but it is also too easy to forget that depth of ideas in a show which is so sumptuously splendid.
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